Software Vendor Marketecture – Ruling The Roost?

Skyscrapers don’t get built with one pagers, and neither should software, no wonder our software skyscrapers often degrade to sprawling horizontal shanty towns.

If you are a stakeholders in a large scale enterprise development project, and all you have in terms the presented software architecture viewpoint documentation is the one page Marketecture diagram used to sell the solution you are in deep trouble.

This is one of the fundamental problems with the software industry, projects often kick off with specifications that are nothing but Marketecture and so nothing close to a Software Architecture Document (SAD). Marketecture is without a doubt valuable, but it is not the same thing as a SAD and not the hallmark of an engineering discipline. Skyscrapers don’t get built with one pagers, and neither should software, no wonder our software skyscrapers often degrade to sprawling horizontal shanty towns.

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